Yesterday was a fascinating day. It reminded me why marketing intrigues me so much. There are some amazing, creative ideas out there…and then there are some that are just bad.
In the morning, I was scanning the internet for all the latest and greatest news when I stumbed upon the highly hyped announcement of the new Bugaboo double stroller. First I saw the pictures. It is an awesome looking stroller. And being in the market for a double myself, I am eager to see just how pricey this piece is going to be.
Then I saw the name. And I about FELL OUT OF MY CHAIR. It’s called the Bugaboo Donkey.
What the deuce?
Donkey? As in jackass? As in sterile mule? I don’t even begin to remotely understand how this was a good idea to their team. I am down with their concept (Stroller Traffic says it was named for being a beast-of-burden carryall for urban families). But geez louise, the Bugaboo Burro would have been a cuter name. It at least has nice alliteration.
But no, this high end, fancy pants, highly revered brand went with the donkey. To each his own. There is no doubt this stroller will sell but I bet money people just say they own the Bugaboo Double and leave out the whole donkey part.
Hee Haw my friends. Hee Haw.
Then I went to the mall to get a new power cord for my iPhone, which I left in Atlanta. I literally stopped in my tracks when I walked by Destination Maternity and saw this image screaming at me from the store window.
Ahem. Overalls? It’s not the 1990’s. Maternity overalls? I’m supposed to think that Heidi Klum and hooker shoes are going to make me look sexy in my big ol’ belly. Hello NO!
I know that not everyone shares my opinion, but I strongly feel that unless you are farming in some manner or are under the age of three, overalls are not an appropriate article of clothing.
Might they be comfortable? Of course. But what the hell people? At least put your models in comfortable shoes. Unless you are being paid mad amounts of money to walk the red carpet, those of us shopping at Motherhood and Pea in the Pod are not wearing shoes like that. Most definitely, NOT with cuffed overalls. And probably not gold.
Whew. That wore me out. Off my soap box now.
I 100% agree with you on all accounts. I think some times when they are going for creative and memorable and overshoot to just plain weird.
Marketing FAIL. The description and photo of the donkey — priceless! haha
Most excellently written. Having a chance to see the picture much more clearly, I have to admit I'm more offended by the hooker shoes for the maternity store than by the overalls. I mean, really? One could fall and get horribly hurt in those things!
Lmao,
I can tell you where not happy about this at all, and I have to agree with you. The way in which these outrageous companies market there goods just makes people feel out of place, am I so out of touch, what happened to the 90s and why are they making us do it all again? A woman in overalls should be working on some construction site or milking a cow not strolling around in precariously balanced ladder shoes.
Wow. Glad to know there's still a need out there for some good marketing minds — maybe I'll be able to find a job when I'm ready to go full-time again.
It kills me that they are wearing those heel with the hillbilly overalls! And they could have at least names the stroller the Camel… ya know, for the two humps and stuff…
Love this post! Can you imagine running to the bathroom in those heels, sliding on the tile floor, and then trying to unclasp the 30 buttons on the overalls? Sometimes fashion is worth it, but NOT this time.
BTW: for the non-pregnant set, I just saw a pair of stretch-lycra overalls on the subway this week. I love the stretch jeans look, but adding a faux denim-lycra farm flap up top was not flattering. Skintight overalls: bad idea.