At least once a year for the past several years, I pack up a suitcase and head out of town for a few days of education and networking. As a blogger and marketer, interacting with other writers/bloggers IN PERSON at a conference is pretty important. Online is great, but let’s face it, nothing beats an… [Read More]
It could be the last year…
Four years ago I quit my job as director of marketing communications for a small juvenile product company to stay home with my kids. Four years ago, I had a new “boss”. It’s been both amazing and frustrating being home with the kids. I can honestly say that I have never, not for one minute, regretted… [Read More]
A slap in the face like whoa!
I’m in the midst of a moment, a moment where I look at myself in the mirror and think “What am I doing?” This past weekend, I was struck by one thing over and over and over again. I AM STANDING IN MY OWN WAY! You see, I’m a bit of a perfectionist. I want… [Read More]
Shine the Spotlight on You {A Motherhood Chat}
I am totally excited to announce that TOMORROW I am hosting a chat with The Motherhood on personal branding and marketing yourself. I would love for you all to join me at 1 p.m. EST. To register simply click here. I have some fabulous guest hosts joining me from all aspects of the marketing realm… [Read More]
YOU are a brand too!
Social Media Consulting. Blogger Relations. Community Engagement. Consumer Outreach. These are all words we as bloggers hear and use on a daily basis. We work hard to create a name for ourselves and develop strong relationships with brands that we love and adore. But I am amazed at how many people I come across that… [Read More]
Donkeys and Overalls
Yesterday was a fascinating day. It reminded me why marketing intrigues me so much. There are some amazing, creative ideas out there…and then there are some that are just bad. In the morning, I was scanning the internet for all the latest and greatest news when I stumbed upon the highly hyped announcement of the… [Read More]
Inside the Marketing: Securing Product Reviews
If there is one thing that constantly amazes me as I come to work every day, it’s the changes that have occurred in the blogging world over the past five years. When I first started as Marketing Manager at Scandinavian Child, I would read my top favorite parenting sites every day (Cool Mom Picks, Mommies… [Read More]
Inside the Marketing: The Art of the Pitch
Pitching a product idea, story idea, an event…it’s hard to do. In fact, it’s truly a craft, that needs to be worked on over time and honed and perfected. It’s not something that comes easily to most people, and that’s a fact that I think many people overlook. Over the course of my career, I’ve… [Read More]
