Sometimes mama misses marketing strategy

February 4, 2013

I didn’t watch much of the Super Bowl last night.  For the first quarter, I had a 22 month old crawling all over me asking for “skatchies.”  That’s back scratches for you that don’t speak toddler. I spent the second quarter on Twitter watching for reactions to the commercials and then I had to put the …

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YOU are a brand too!

August 5, 2011

Social Media Consulting.  Blogger Relations.  Community Engagement. Consumer Outreach. These are all words we as bloggers hear and use on a daily basis.  We work hard to create a name for ourselves and develop strong relationships with brands that we love and adore.  But I am amazed at how many people I come across that …

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Donkeys and Overalls

September 16, 2010

Yesterday was a fascinating day.  It reminded me why marketing intrigues me so much.  There are some amazing, creative ideas out there…and then there are some that are just bad. In the morning, I was scanning the internet for all the latest and greatest news when I stumbed upon the highly hyped announcement of the new …

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Inside the Marketing: Securing Product Reviews

February 17, 2010

Welcome to the second segment of Inside the Marketing, where I talk specifically about what I do at Scandinavian Child, as well as answer some of your specific questions about marketing in general. Please email me if you have any ideas on a topic segment.If there is one thing that constantly amazes me as I …

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