My New Journey With KEEP Collective #fashionfriday

I did something totally crazy and out of character last weekend. I signed up to be an Independent Designer with a relatively new jewelry line (from the creators of Stella & Dot) called KEEP Collective.

It started out so innocently. A friend announced she was doing it in early December and I told her I’d host an online social…you know, to be supportive. Then half way through the party, I was all DING DING, I could totally do this.

It’s a little weird as I don’t consider myself a sales person, but I think most of these products sell themselves. Plus I just adore them. I don’t know if it’s the storyteller in me or what, but I love the idea that each piece is custom for each customer.  You can go big or go small. There’s no right way to create your KEEP.

What I love most about it is that you can start simple and add over time. Don’t have a big budget for new jewelry? Start with one keeper (bracelet, pendant or key fob) and add one key. Then add more at future birthdays, Christmas and other special occasions. I started with this:

Something pretty just showed up in my mailbox. #keep2016 #fashion #keepoftheday

A photo posted by Erin Lane – (@erinclane) on

You can literally tell ANY story. Love football? You are covered.


A fan of travel? I bet we can come up with a little something.


Coffee lover like me? Oh yeah, one of these will work.


You can only order KEEP through an independent designer like me. It’s not sold through retail outlets. Most keepers (the bracelets, pendants or key fobs) are around $29 and the keys (charms) run between $7 and $34 (but that’s for a limited edition piece). So if you need a lot of letters, it can add up, but it makes the perfect gift for a birthday or other special occasion.

Looking for something new and different to add to your jewelry collection? Check out KEEP Collective. I promise you won’t be sorry.
Pretty KEEP

*Want a chance to earn free KEEP items? Host a social. We can do in-person if you are local or online. Just shoot me an email at

**Thinking this sounds like you? Like something you’d love to do. I’d love for you to join my team. Let me know what questions you may have.


All photography is courtesy of KEEP Collective Independent Designers. KEEP does not endorse any of these designs.

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    • Erin L. says

      I hadn’t either. Was just introduced and fell in love with it. I love the idea of having reminder words or family initials. I want one with the word BREATHE on it next.


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