FOR IMMEDIATE RELEASE Contact: Erin Lane
March 25, 2011
Raleigh, N.C. – Lane Investment Ltd. is proud to announce that yesterday they launched a new entity focusing on baby and lifestyle, Miss E.
Miss E. will be a long term initiative by the investment company starting with diapers, onesies and bassinets and moving into new areas such as preschool and the automotive industry over the next eighteen years.
“I put a lot of time and energy into growing the Miss E. initiative and we’re confident that she’s going to be a game changer in the industry,” said Marketing Mama Erin, President and Co-founder of Lane Investment Ltd.
Miss E. sets herself apart by her full head of dark hair, adorable little nose and full little lips. She’s currently focusing on learning to eat, sleep and generally be in the world.
The name was officially chosen by Lane’s marketing firm, WonderBug Communications. After much back and forth and internal focus groups, WonderBug president simply blurted it out one evening during bath time when asked which name option was his favorite.
Dr. L of the world of obstetrics and gynocology consulted on the development of the brand and led all launch party planning and activities. A superior team of nurses and medical professionals provided tactical assistance, team support and high quality pharmaceuticals throughout the day.
“Miss E. is such a great addition to the Lane Investment family. We are excited to see how she grows over the next year and to see where she takes our company,” said CFO and Co-founder Daddy J. “We’ve worked hard to build a reputation within this industry and believe Miss E. will be a great contributor to the firm and the world.
Miss E. Lane officially launched at Rex Hospital on March 24, 2011, at 8:50 p.m. Delivered by cesarean, she weighed 7 pounds and 2 ounces and measured 21 inches long. Lane Investment Ltd. was formed in 2004 with the merger of Marketing Mama Erin and CPA Daddy J.