Yesterday was a fascinating day. It reminded me why marketing intrigues me so much. There are some amazing, creative ideas out there…and then there are some that are just bad.
In the morning, I was scanning the internet for all the latest and greatest news when I stumbed upon the highly hyped announcement of the new Bugaboo double stroller. First I saw the pictures. It is an awesome looking stroller. And being in the market for a double myself, I am eager to see just how pricey this piece is going to be.
Then I saw the name. And I about FELL OUT OF MY CHAIR. It’s called the Bugaboo Donkey.
What the deuce?
Donkey? As in jackass? As in sterile mule? I don’t even begin to remotely understand how this was a good idea to their team. I am down with their concept (Stroller Traffic says it was named for being a beast-of-burden carryall for urban families). But geez louise, the Bugaboo Burro would have been a cuter name. It at least has nice alliteration.
But no, this high end, fancy pants, highly revered brand went with the donkey. To each his own. There is no doubt this stroller will sell but I bet money people just say they own the Bugaboo Double and leave out the whole donkey part.
Hee Haw my friends. Hee Haw.
Then I went to the mall to get a new power cord for my iPhone, which I left in Atlanta. I literally stopped in my tracks when I walked by Destination Maternity and saw this image screaming at me from the store window.
Ahem. Overalls? It’s not the 1990′s. Maternity overalls? I’m supposed to think that Heidi Klum and hooker shoes are going to make me look sexy in my big ol’ belly. Hello NO!
I know that not everyone shares my opinion, but I strongly feel that unless you are farming in some manner or are under the age of three, overalls are not an appropriate article of clothing.
Might they be comfortable? Of course. But what the hell people? At least put your models in comfortable shoes. Unless you are being paid mad amounts of money to walk the red carpet, those of us shopping at Motherhood and Pea in the Pod are not wearing shoes like that. Most definitely, NOT with cuffed overalls. And probably not gold.
Whew. That wore me out. Off my soap box now.